Picture the scene: in 1977, at the height of the Cold War, US President Jimmy Carter visits Poland.
However, a translation error turns his curiosity into an unexpected “craving.” A simple #interpreting error made Carter’s visit a legend and a permanent target of Polish jokes. 🤦‍♂️

These kinds of #translation mishaps have frequently influenced #international relations in the past.

Be it diplomatic mix-ups, cultural misunderstandings, or simply inept translators - #language plays a key role in #diplomacy . 🗝️

Our latest ACT blog post looks at the “Top five translation mistakes,“ that led to diplomatic misunderstandings.

Learn more about the astonishing, bizarre, and instructive moments of history when words changed the world. 🌎

👉 Discover the power of language in diplomacy with us!

#politics #localization #translationfails #interpreter #interpretation #fail #fails #culture #power #top5 #lostintranslation

“Countries have gone to war because they misunderstood each other.” - Nicole Kidman in “The Interpreter.” 🎬✨
(A top movie recommendation!)

This powerful statement underlines the vital role of #translators in #diplomacy .

In a world where every word has the potential to build or destroy relations, they are the unsung heroes behind the scenes. 🌍🔍

For example, are you aware of the dramatic consequences of translating the English word “race” into the German word “Rasse”?

Or how an incorrectly interpreted word during the Cold War could almost have triggered an #international crisis?

Immerse yourself in the fascinating world of diplomatic #language skills and discover why every word counts in diplomacy. 📜🖋️

Interested? Then take a deeper dive on our ACT blog! 🤓

#politics #translation #localization #translationfails #interpreter #interpretation #culture #power

High app download figures don’t happen by chance! 📱📈

They are the result of careful #localization and #translation that considers linguistic and cultural nuances.

Check out our top 10 tips for effective app translation and localization to ensure your app is an international hit. 🌍🚀

1: Take account of #linguistic idiosyncrasies: every region has its nuances. 👥

2: Observe linguistic and #cultural differences: colors, symbols, and designs do not mean the same to all people. 🈸

3: Customize the programming: local currencies, units, and user interfaces can alter the layout. #customisation 🫅

4: Pay attention to text #length : different languages take up different amounts of ****** e. 📏

5: Don’t forget to #test : beta tests can uncover critical stumbling blocks. 🧪

6: Optimize for app #stores : a properly translated app description and adapted screenshots will appeal to your target audience. 🏪

7: #Monitoring is key: keep an eye on user feedback so that you can continuously improve your app. 💻

8: Define new #target markets: your first successful localization opens the doors to new markets. 🎯

9: Find the right #partner : an experienced provider can streamline the entire process. #ACTTranslations 🫂

10: Use #machinetranslation correctly: AI can be useful for translation but human know-how is still indispensable. #postediting 🤖

Need more advice about app translation and localization?
Check out our blog.

#applocalization #apptranslation #UXdesign #userexperience #languages #languageserviceprovider

Welcome to our new format ACT-Snapshot again! 💡

It aims to provide an easy and understandable introduction to the world of #translation and #terminology . 🤓

Let’s take a look at the next term "style guide".

A style guide lays down #guidelines that define the uniform appearance of a company (Corporate Identity). 🏬💫
These include the use of logos, colors, typography and #fonts as well as imagery.
In addition, specifications for spellings, punctuation, #tonality and #style are defined. ⌨️

Examples?
- #brand name in uppercase letters only
- no period at the end of headings
- always use the € character for currency information
- weight to be specified in kg and pounds/ounces

#ACTTranslations #ACTSnapshot #localization #corporateidentity #marketing #styleguide

Have you heard of the town called "Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch"? 🤨

With more than 9 million available apps worldwide, their success is not just a question of #technology but also #language and #culture . 📲🌎

Let’s suppose you are playing the popular mobile game “Clash of Clans” and the ******* on for “Farming” (accumulating resources) is translated into German as “Landwirtschaft,” which means “agriculture.” That’s confusing, isn’t it? 👾

It is therefore no coincidence that 65% of users prefer to use an app in their native language.

Ensuring that your app is carefully translated and localized improves the user experience and strengthens your #brand identity. 📈

Which brings us back to "Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch".

Let’s ******* ume you want to visit the town of "Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch", and you open #Google Maps to find directions.
But Google Maps only displays "Llanfairpwllgwyngyll".
The rest of the name has disappeared into the digital ether due to ******* e constraints.

Don’t panic! 😯 Clever #localization has got you covered.
Just enter the English translation of the name: “St Mary's Church in the Hollow of the White Hazel near a Rapid Whirlpool and the Church of St. Tysilio near the Red Cave” and Google Maps will show you the way.

This is how the translation and localization of an app can save you from a confusing wild goose chase.

Read our blog to discover how translation and localization influence the #appbusiness .

#languageservices #translation #apps #apptranslation #userexperience #languages

Do foreign #languages change our personality? 👥

Americans of Mexican extraction who had grown up speaking two languages participated in a study by the University of Connecticut. The test subjects completed a personality test in English and in Spanish.

The test results in English focused on personal success 📈
whereas the responses in Spanish concentrated on/referenced family values. 👩‍👩‍👦‍👦

Languages and cultures influence how we feel, think and act.
Cultural mindsets and ideas **** ociated with the respective language influence our self-perception, self-confidence and emotions. 🏛️😍

How else does language influence us?

You will find fascinating information in our blog.
Check it out! 🤓

#languages #litranslators #localization #culture #identity

Pay a language service provider for machine translations? Why would you do that?

More and more people are using Google and DeepL for online machine translations — and with good reason.

Thanks to #AI , the machines are much more advanced and produce better results than 10 years ago.

So why pay a translation agency for machine translations?

💚 MT tools still have trouble conveying emotions, messages and idioms accurately

📍 MT can’t usually localize cultural and country-specific terms correctly

🏢 MT can’t work with your company’s glossaries and terminology

A language service provider checks the machine translation in a process called post-editing and makes the necessary changes.

That way, you can save money with MT while getting the enhanced #quality only a flesh-and-blood language expert can deliver.

#machinetranslation #localization #translation #machinelearning

According to the UNESCO World Atlas of Languages, only half of today’s languages will still exist by the end of the 21st century! 😳

But why do languages die out?

- The language is not passed on to younger generations
- The native speakers die out
- Many indigenous languages are only passed down verbally
- Globalization: global trade is mostly conducted in English, which is why linguistic minorities are becoming less important in the economic sphere
- War, persecution and natural disasters can wipe out entire populations of native speakers

Linguistic diversity preserves our identity and culture! 🏛️

Translating content into different languages helps to maintain them.

Which languages are already extinct and which are in danger of becoming extinct in the future?

Check out our blog!

#languages #litranslators #localization #culture #diversity #identity