Have you heard of the town called "Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch"? 🤨

With more than 9 million available apps worldwide, their success is not just a question of #technology but also #language and #culture . 📲🌎

Let’s suppose you are playing the popular mobile game “Clash of Clans” and the ******* on for “Farming” (accumulating resources) is translated into German as “Landwirtschaft,” which means “agriculture.” That’s confusing, isn’t it? 👾

It is therefore no coincidence that 65% of users prefer to use an app in their native language.

Ensuring that your app is carefully translated and localized improves the user experience and strengthens your #brand identity. 📈

Which brings us back to "Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch".

Let’s ******* ume you want to visit the town of "Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch", and you open #Google Maps to find directions.
But Google Maps only displays "Llanfairpwllgwyngyll".
The rest of the name has disappeared into the digital ether due to ******* e constraints.

Don’t panic! 😯 Clever #localization has got you covered.
Just enter the English translation of the name: “St Mary's Church in the Hollow of the White Hazel near a Rapid Whirlpool and the Church of St. Tysilio near the Red Cave” and Google Maps will show you the way.

This is how the translation and localization of an app can save you from a confusing wild goose chase.

Read our blog to discover how translation and localization influence the #appbusiness .

#languageservices #translation #apps #apptranslation #userexperience #languages