Welcome to our new format ACT-Snapshot again! 💡

It aims to provide an easy and understandable introduction to the world of #translation and #terminology . 🤓

Let’s take a look at the next term "style guide".

A style guide lays down #guidelines that define the uniform appearance of a company (Corporate Identity). 🏬💫
These include the use of logos, colors, typography and #fonts as well as imagery.
In addition, specifications for spellings, punctuation, #tonality and #style are defined. ⌨️

Examples?
- #brand name in uppercase letters only
- no period at the end of headings
- always use the € character for currency information
- weight to be specified in kg and pounds/ounces

#ACTTranslations #ACTSnapshot #localization #corporateidentity #marketing #styleguide